Wrestling is about much more than just the action in the ring. It is about the storylines, the feuds, and the follies. Wrestling is about entertaining in the 21st century and the wrestling tickets are a plenty with the many promotional companies and dozens of titles on the line nearly every single event.
The most dominant of these wrestling companies is the WWE. The brand is made up of the WWE cast from Smackdown and Raw every week and plenty of other pay per view opportunities to watch as those storylines comes to completion in the form of a title bout. The brand has expanded from the original WWF after the purchase of the WCW and ECW. It has a new class of stars with CW Punk, the Miz, Kane, and the Big Show. These stars are constantly battling for not only supremacy in the ring and plenty of face time with the camera outside of the ring. The more they are on screen the more these wrestlers have a chance to develop their onscreen personality and become the ultimate heel or the most cherished hero. Cheer or jeers, as long as these stars get plenty of noise, they will be a part of the next major wrestling storyline.