
(Phoenix, Ariz., October 22, 2003)--- When America West Arena opened in 1992 it was deemed by Performance Magazine, Pollstar Magazine, the NBA and many others, as the most advanced and innovative Arena in the U.S. It was the arena to learn from and copy not only in America, but internationally. Almost single-handedly, America West Arena also served to start a new vibrant pulse in Downtown Phoenix. Now, building on its legacy of strategic design and innovative thinking, America West Arena is in the midst of a $50 million evolution -not just for the over two million attendees who come to its events annually-- but to add new levels of entertainment, excitement and amenities for all who spend time in Downtown Phoenix.