Santana is the primary exponent of Latin-tinged rock, particularly due to its combination of Latin percussion (congas, timbales, etc.) with bandleader Carlos Santana's distinctive, high-pitched lead guitar playing. The group was the last major act to emerge from the psychedelic San Francisco music scene of the 1960s and it enjoyed massive success at the end of the decade and into the early '70s. The musical direction then changed to a more contemplative and jazzy style as the band's early personnel gradually departed, leaving the name in the hands of Carlos Santana, who guided the group to consistent commercial success over the next quarter-century.

Carlos Santana (born July 20, 1947) is a famous Mexican rock and roll guitarist, originally from Autlan De Navarro, Mexico. He became famous in the 1960s with a band named Santana.

Carlos Santana's father was a mariachi violinist and young Carlos learned the violin originally, but switched to the guitar when he was eight years old. After a family move to Tijuana, Santana began playing in clubs and bars; he remained in Tijuana when his family moved to San Francisco, California, but soon joined them. In 1966, he helped found the Santana Blues Band, eventually shortened to simply Santana. The band started playing at the Fillmore West, where many of the great San Francisco bands began. Santana's recording debut occurred on The Live Adventures of Mike Bloomfield and Al Kooper with Al Kooper and Mike Bloomfield.

Soon signed to Columbia Records, Santana released a self-titled album, Santana, the group at this point consisting of Carlos Santana (guitar), Gregg Rolie (keyboards and vocals), David Brown (bass guitar), Michael Shrieve (drums), Jose Areas (percussion) and Michael Carabello (percussion). On the tour to support the album, the band played at Woodstock; the set was legendary and vastly increased Santana's popularity. Santana became a huge hit, as did Abraxas (1970) and Santana III (1971). The original Santana band then disbanded. Rolie went on to become a founding member of Journey.