According to TicketNews.com, Wicked once again took the week’s honor as the top overall theater event. With two touring productions and an open-run at the Gershwin on Broadway this is hardly surprising. However, when looking at just the Broadway market, The Book of Mormon dominated the secondary ticket market, selling Book of Mormon tickets at a power score of 31.06 to Wicked’s, which landed at number two, 12.12.
In fact, the Book of Mormon’s dominance has the Eugene O’Neill Theatre, where the musical resides, as the top venue. No, the sudden release of the NFL from its lockout could not carry Dallas Cowboys Stadium to New Meadowland Stadium into first place and the sheer number of shows coming in and out of the MGM Grand Garden Arena in Las Vegas could not overcome the overwhelming popularity of the Book.
Broadwayworld.com even reported that the Book of Mormon broke the O’Neill Theatre house record for the 15th time during this run! The 1,068-seat theatre earned $1,289,947.50 for the week ending August 14. This is simply an unstoppable production that is primed to put even more ludicrous numbers once the U.S. touring production begins December 2012 with a first stop scheduled at the Denver Center for the Performing Arts and once the West End production starts at some unannounced time in 2012.