Cirque du Soleil: The Beatles – Love has now been featured at the Love Theatre in the Mirage Las Vegas for over five years. The incredible homage to the greatest rock and roll band of all time has been witnessed by more than 4 million people clutching Cirque du Soleil The Bealtes Love tickets close to their hearts over the course of more than 2,400 shows. The production has not only survived, but thrived despite the recession, becoming an annual pilgrimage for some and an once-in-a-lifetime trip worth sacrifice for many others.
The show’s success has been an eye-opening event for Cirque du Soleil, Las Vegas, and family estates of larger than life celebrities. The Beatles – Love combines the acrobatics and visual splendor of a Cirque production with the fanatical worship of a cultural phenomenon. However, that alone is not the reason for the shows success. Las Vegas used to be epitomized by visions of armies of Elvis impersonators roving the streets in his various forms, so idol worship is far from an alien idea on the Strip.
Cirque du Soleil: The Beatles – Love succeeded because the show’s creators realized this production needed to be more than just another Beatles cover band. According to the June 30, 2011 Variety article “Cirque’s ‘Love’ fest celebrates fifth anniversary,” the creative forces that imagined the show began with the premise that Love would be a concert that the Beatles never performed.
This unique concept surely aligned itself rather nicely with the original intent of George Harrison and Cirque founder Guy Laliberte way back in the 20th century, the idea that this production would be the show that would answer the question: “What if the Beatles got back together?”
As the Las Vegas Review-Journal article “Five Years Later, ‘Love’ Proves Recession-Proof while ‘Phantom’ Makes Concessions” articulates, Cirque du Soleil: The Beatles – Love is rare perfect storm. There was most definitely the potential for failure, the article points to Spider Man Turn Off the Dark and, to a much lesser extent, Cirque’s own Elvis production as proof that have a solid fan base beforehand hardly guarantees success.
Where Beatles – Love took the right path is in the willingness to portray the rise and fall of the Beatles. Sure, the agreement between the Apple Corps Ltd and Cirque required that the show avoid much of the personal tragedy and uglier incidents, but, with special permission, they were able to have a few concessions granted, including the heart breaking scene in which John Lennon’s mother dies in a car crash. This gives the show the required ups and downs to carry the story, however loosely plotted, from beginning to end.
Only when another deceased celebrity’s estate is willing to allow an intimate and honest portrayal of the subject’s life will that production become as financially success as Cirque du Soleil: The Beatles – Love tickets have. For, a true fan loves the performer as much for his or her struggles as his or her achievements.